Unveiling the latent consumer values from art-infused products : a qualitative approach
Year of publication: |
2023
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Authors: | Gupta, Mansi ; Joshi, Rakesh Mohan |
Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 14.2023, 2, p. 173-186
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Subject: | Art infusion | hedonic value | mean end chain theory | utilitarian value | value | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation | Hedonischer Preisindex | Hedonic price index | Utilitarismus | Utilitarianism | Soziale Werte | Social values | Kundenwert | Customer value |
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