ARTICLES - Organizational Buying and Advertising Agency-Client Relationships in China
Year of publication: |
2001
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Authors: | Prendergast, Gerard ; Shi, Yizheng ; West, Douglas |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 30.2001, 2, p. 61-72
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