Artificial Intelligence along the Customer Journey : A Customer Experience Perspective
Year of publication: |
2023
|
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Authors: | Barone, Ada Maria ; Stagno, Emanuela |
Publisher: |
2023.: Cham : Springer Nature Switzerland 2023.: Cham : Imprint: Palgrave Macmillan |
Subject: | AI technologies | sensory marketing | chatbots | Customer journey | virtual reality | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Künstliche Intelligenz | Artificial intelligence | Virtuelle Realität | Virtual reality |
Extent: | 1 Online-Ressource (XIII, 127 p. 9 illus.) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-031-48792-7 ; 978-3-031-48791-0 ; 978-3-031-48793-4 ; 978-3-031-48794-1 |
Other identifiers: | 10.1007/978-3-031-48792-7 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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