Augmented reality and the customer journey : an exploratory study
Year of publication: |
2021
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Authors: | Romano, Beatrice ; Sands, Sean ; Pallant, Jason I. |
Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 29.2021, 4, p. 354-363
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Subject: | Augmented reality | Customer experience | Customer journey | Retail technology | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Virtuelle Realität | Virtual reality | Einzelhandel | Retail trade |
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