Assessing brand personality associations of top-of-mind wine brands
Year of publication: |
2015
|
---|---|
Authors: | Brochado, Ana ; Vinhas da Silva, Rui ; LaPlaca, Peter |
Published in: |
International Journal of Wine Business Research. - Emerald Group Publishing Limited, ISSN 1751-1070, ZDB-ID 2279092-5. - Vol. 27.2015, 2, p. 125-142
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Surveys | Brands | Survey research | Brand management |
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