Using social media in the wine business : an exploratory study from Germany
Gergely Szolnoki, Dimitri Taits and Moritz Nagel and Alessio Fortunato
| Year of publication: |
2014
|
|---|---|
| Authors: | Szolnoki, Gergely ; Taits, Dimitri ; Nagel, Moritz ; Fortunato, Alessio |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 26.2014, 2, p. 80-96
|
| Subject: | Marketing research | Germany | Consumer behaviour | Customer loyalty | Survey research | Surveys | Value analysis | Wines | Deutschland | Konsumentenverhalten | Marktforschung | Market research | Wein | Wine | Social Web | Social web | Weinbau | Wine industry | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010387281