Assessing impact of consumer perceived CSR on consumer attitude and purchase behaviour in retail segment : a stakeholder theory perspective
Year of publication: |
2023
|
---|---|
Authors: | Rathore, Pradeep ; Saha, Esha ; Chakraborty, Sayan ; Tiwari, Aviral Kumar |
Published in: |
Society and business review. - Bradford : Emerald, ISSN 1746-5699, ZDB-ID 2243680-7. - Vol. 18.2023, 2, p. 264-295
|
Subject: | Attitude | Consumer behaviour | Corporate social responsibility | Empirical model | Loyalty | Satisfaction | Corporate Social Responsibility | Konsumentenverhalten | Stakeholder | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model |
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