Assessing marketing performance : don't settle for a silver metric
Tim Ambler (London Business School, UK), John H. Roberts (London Business School, UK)
| Year of publication: |
2016
|
|---|---|
| Authors: | Ambler, Tim ; Roberts, John H. |
| Published in: |
The marketing : accounting interface. - London : Routledge, ISBN 1-138-19288-0. - 2016, p. 73-89
|
| Subject: | Marketing metrics | Marketing | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011442573