How do marketing actions and customer mindset metrics influence the consumer's path to purchase?
Year of publication: |
2014
|
---|---|
Authors: | Srinivasan, Shuba |
Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. 11.2014, p. 103-125
|
Subject: | Shopper marketing | path to marketing | marketing metrics | Konsumentenverhalten | Consumer behaviour | Marketing | Performance-Messung | Performance measurement | Marketingmanagement | Marketing management | Marktforschung | Market research |
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