Assessing The Effectiveness Of Sport Sponsorships – An Empirical Examination
Year of publication: |
2004
|
---|---|
Authors: | Grohs, Reinhard ; Wagner, Udo ; Vsetecka, Sabine |
Published in: |
Schmalenbach Business Review (sbr). - Fakultät für Betriebswirtschaft. - Vol. 56.2004, 2, p. 119-138
|
Publisher: |
Fakultät für Betriebswirtschaft |
Subject: | Ambush Marketing | Image Transfer | Sponsor Awareness | Sponsorships | Sponsorship Effectiveness |
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