Assessing the outcomes of Generation‐Y customers' loyalty
Year of publication: |
2009
|
---|---|
Authors: | Foscht, Thomas ; Schloffer, Judith ; Maloles, Cesar ; Chia, Swee L. |
Published in: |
International Journal of Bank Marketing. - Emerald Group Publishing Limited, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 27.2009, 3, p. 218-241
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer loyalty | Behaviour | Austria |
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