Assessing the role of venturesomeness in a destination consumer-based brand equity model
Year of publication: |
2023
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Authors: | Cruz-Milán, Oliver |
Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 6.2023, 1, p. 324-343
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Subject: | Consumer-based brand equity | Nomological validity | Plog's model | Psychographics | Tourism destinations | Venturesomeness | Markenimage | Brand image | Markenführung | Brand management | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Tourismusregion | Tourism destination |
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