Assortment levels, pupillary response, and product preference
Year of publication: |
2022
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Authors: | Shi, Savannah Wei |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 38.2022, 17/18, p. 2035-2054
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Subject: | assortment | cognitive process | product preference | product presentation | Pupillary response | Konsumentenverhalten | Consumer behaviour | Produktivität | Productivity | Kognition | Cognition | Sortiment | Retail assortment | Präferenztheorie | Theory of preferences |
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