Attraction and superiority effects in the Chilean marketplace : do they exist with real brands?
Year of publication: |
2013
|
---|---|
Authors: | Celedon, Paulina ; Milberg, Sandra ; Sinn, Francisca |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 10, p. 1780-1786
|
Subject: | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Marktforschung | Market research | Chile |
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