Attribute Conflict in Consumer Decision Making: The Role of Task Compatibility
Year of publication: |
2008
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Authors: | Nagpal, Anish ; Krishnamurthy, Parthasarathy |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 34.2008, 5, p. 696-705
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