Making choices under conflict: The impact of decision frames
Year of publication: |
2010
|
---|---|
Authors: | Krishnamurthy, Parthasarathy ; Nagpal, Anish |
Published in: |
Marketing Letters. - Springer. - Vol. 21.2010, 1, p. 37-51
|
Publisher: |
Springer |
Subject: | Decision frame | Decision conflict | Approach–approach | Avoidance–avoidance | Compatibility |
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