Au coeur de la marque : les clés du management de la marque
Géraldine Michel
| Year of publication: |
2009 ; 2. éd.
|
|---|---|
| Authors: | Michel, Géraldine |
| Publisher: |
Paris : Dunod |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 227 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | French |
| ISBN: | 978-2-10-053013-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004943104