Australian marketing planning practices
geoffrey C. Kiel ; Phillip McVey ; Janet R. McColl-Kennedy
| Year of publication: |
1985
|
|---|---|
| Authors: | Kiel, Geoffrey C. ; McVey, Phillip ; McColl-Kennedy, Janet R. |
| Publisher: |
St. Lucia : Dep. of Management, Univ. of Queensland |
| Extent: | 39 S. |
|---|---|
| Series: | Management review. - St. Lucia : Dep. of Management, Univ. of Queensland. - Vol. 3 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10004664937