Avoiding myopia : seeing the competition
Year of publication: |
1996
|
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Authors: | Cressman, George E. |
Published in: |
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995. - Berlin : Springer, ISBN 3-540-61613-6. - 1996, p. 175-198
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Subject: | Produktionsstufe | Wettbewerbsstrategie | Competitive strategy | Vertriebsweg | Distribution channel | Marktabgrenzung | Market definition | Theorie | Theory |
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