B-2-B Netzwerke
Year of publication: |
2013
|
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Authors: | Glowik, Mario ; Bruhs, Sarah Maria |
Published in: |
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]. - Berlin : Uni-Edition, ISBN 3-942171-98-8. - 2013, p. 909-918
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Unternehmensnetzwerk | Business network |
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