Crucial relationships in international business
Year of publication: |
2012
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Authors: | Glowik, Mario ; Bruhs, Sarah Maria |
Published in: |
Proceedings of the 20th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 6 – 8, 2012, Vienna, Austria. - Vienna : Inst. for Export Management, Vienna Univ. of Economics and Business, ISBN 978-3-9503290-1-8. - 2012, p. 59-70
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Subject: | Globalisierung | Globalization | Unternehmensnetzwerk | Business network | Internationales Marketing | International marketing | Deutschland | Germany | Osteuropa | Eastern Europe |
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