B2B-Märkte im Wandel
Year of publication: |
2009
|
---|---|
Authors: | Auerbach, Heiko |
Published in: |
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten. - Düsseldorf : Symposion Publishing, ISBN 3-939707-47-3. - 2009, p. 533-567
|
Subject: | Lieferantenmanagement | Supplier relationship management | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing | Key-Account-Management | Key account management |
-
Strategic account management programs : alignment of design elements and management practices
Storbacka, Kaj, (2012)
-
Implementing key account management : intraorganizational practices and associated dilemmas
Marcos-Cuevas, Javier, (2014)
-
Leveraging customer relationship through key account management strategy for SMEs
Sari, Hasrini, (2024)
- More ...
-
Marketing-Controlling für Dienstleistungsunternehmen
Auerbach, Heiko, (2001)
-
9. STeP-Kongress "Region gestalten! Gesundheitswirtschaft und Zukunftsmanagement"
Auerbach, Heiko, (2011)
-
Auerbach, Heiko, (1994)
- More ...