Strategic account management programs : alignment of design elements and management practices
Kaj Storbacka
| Year of publication: |
2012
|
|---|---|
| Authors: | Storbacka, Kaj |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 27.2012, 4, p. 259-274
|
| Subject: | Strategisches Management | Strategic management | Key-Account-Management | Key account management | Beziehungsmarketing | Relationship marketing | Performance-Management | Performance management | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009559263