Implementing key account management : intraorganizational practices and associated dilemmas
Year of publication: |
2014
|
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Authors: | Marcos-Cuevas, Javier ; Nätti, Satu ; Palo, Teea ; Ryals, Lynette J. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 7, p. 1216-1224
|
Subject: | Key account management | Strategic customers | Relationship marketing | Strategic sales | Key-Account-Management | Beziehungsmarketing | Strategisches Management | Strategic management | Lieferantenmanagement | Supplier relationship management |
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