B2B marketing : a radically different approach for business-to-business marketers
Steve Minett
| Year of publication: |
2002
|
|---|---|
| Authors: | Minett, Steve |
| Publisher: |
London [u.a.] : Financial Times/Prentice Hall |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Business-to-Business-Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 226 S ill., graph. Darst 24 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-273-65425-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001607617