B2B service brand identity and brand performance
Year of publication: |
2015
|
---|---|
Authors: | Coleman, Darren Andrew ; de Chernatony, Leslie ; Christodoulides, George |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 49.2015, 7/8, p. 1139-1162
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand equity | Branding | Brand management | Brands | Brand identity | Brand experiences |
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