The marketing generation gap : why leading-edge boomers are starting to hate your marketing
Michelle Edelman
| Year of publication: |
2006
|
|---|---|
| Authors: | Edelman, Michelle |
| Published in: |
After sixty : marketing to baby boomers reaching their big transition years. - Ithaca, NY : Paramount Market Pub, ISBN 0-9786602-0-X. - 2006, p. 1-14
|
| Subject: | Ältere Menschen | Elderly people | Zielgruppe | Target group | Marketing | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003671877