Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy
Year of publication: |
2012
|
---|---|
Authors: | Berthon, Pierre R. ; Pitt, Leyland F. ; Plangger, Kirk ; Shapiro, Daniel |
Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 55.2012, 3, p. 261-271
|
Publisher: |
Elsevier |
Subject: | International marketing strategy | Social media | Web 2.0 | Creative consumers | Technology |
-
Generation-C : creative consumers in a world of intellectual property rights
Kietzmann, Jan H., (2014)
-
Advice from creative xonsumers : a study of online hotel reviews
Lee, Linda W., (2014)
-
Chinese online literature : creative consumers and evolving business models
Ren, Xiang, (2012)
- More ...
-
Berthon, Pierre R., (2012)
-
Berthon, Pierre R., (2012)
-
Making a face : graphical illustrations of managerial stances toward customer creativity
Campbell, Colin L., (2012)
- More ...