The internal key account management activities of supplier firms : conceptual considerations and empirical analyses
Year of publication: |
2016
|
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Authors: | Niersbach, Barbara |
Institutions: | Dr. Rainer Hampp <Firma> (publisher) |
Publisher: |
München : Rainer Hampp Verlag |
Subject: | Lieferkette | Supply chain | Lieferantenmanagement | Supplier relationship management | Key-Account-Management | Key account management | Zulieferer | Supply Chain Management | Kundengruppenmanagement |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XV, 360 Seiten Illustrationen 2.1 cm x 1.5 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | English |
Thesis: | Dissertation, Universität Bamberg, 2016 |
ISBN: | 3-95710-060-7 ; 978-3-95710-060-3 ; 978-3-95710-160-0 |
Source: | ECONIS - Online Catalogue of the ZBW |
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