Basic marketing. Concepts, decisions, and strategies
Year of publication: |
1971 ; 2. ed
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Authors: | Cundiff, Edward William ; Still, Richard Ralph |
Publisher: |
Englewood Cliffs N. J. : Prentice-Hall |
Subject: | Markt | Marktforschung | Absatzpolitik | Verbrauch | Produktgestaltung | Absatzweg | Preisgestaltung | Marketingmanagement | Marketing management | Marketing |
Description of contents: | Table of Contents [external.dandelon.com] |
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Management perspectives in marketing
Boone, Louis E., (1972)
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Basic marketing: a managerial approach
McCarthy, Edmund Jerome, (1975)
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Managerial analysis in marketing
Sturdivant, Frederick D., (1970)
- More ...
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Sales management : decisions, strategies, and cases
Still, Richard R., (1988)
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Fundamentals of modern marketing
Cundiff, Edward William, (1973)
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International marketing : planning and practice
Samli, A. Coskun, (1993)
- More ...