Basic marketing. Concepts, decisions, and strategies
Edward W. Cundiff, Richard R. Still
| Year of publication: |
1971 ; 2. ed
|
|---|---|
| Authors: | Cundiff, Edward William ; Still, Richard Ralph |
| Publisher: |
Englewood Cliffs N. J. : Prentice-Hall |
| Subject: | Markt | Marktforschung | Absatzpolitik | Verbrauch | Produktgestaltung | Absatzweg | Preisgestaltung | Marketingmanagement | Marketing management | Marketing |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 11, 627 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Mit Bibliogr |
| ISBN: | 0-13-062638-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000571220