Bayesian estimation of a simultaneous probit model using error augmentation: An application to multi-buying and churning behavior
Year of publication: |
2013
|
---|---|
Authors: | Balachander, Subramanian ; Ghosh, Bikram |
Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 11.2013, 4, p. 437-458
|
Publisher: |
Springer |
Subject: | Simultaneous probit model | Error augmentation | Hierarchical Bayesian estimation | Monte Carlo Markov Chain Algorithm | Customer retention | Customer churn | Customer relationship management |
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