Behavioural economics and financial services marketing : a review
Swee-Hoon Chuah and James Devlin
| Year of publication: |
2011
|
|---|---|
| Authors: | Chuah, Swee-hoon ; Devlin, James |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 29.2011, 6, p. 456-469
|
| Subject: | Bankmarketing | Bank marketing | Anlageverhalten | Behavioural finance | Verhaltensökonomik | Behavioral economics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009388905