Behavioural segmentation analysis of online consumer audience in Turkey by using real e-commerce transaction data
Year of publication: |
2017
|
---|---|
Authors: | Huseynov, Farid ; Yıldırım, Sevgi Özkan |
Published in: |
International journal of economics and business research. - Olney, Bucks. : Inderscience, ISSN 1756-9850, ZDB-ID 2481914-1. - Vol. 14.2017, 1, p. 12-28
|
Subject: | online consumer behaviour | market segmentation | segmentation analysis | two step cluster analysis | behavioural segmentation analysis | B2C e-commerce | online shopping | Turkey | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Türkei | Marktsegmentierung | Market segmentation |
-
Online grocery shoppers according to their typical shopping style : a cluster analysis
Eriksson, Niklas, (2024)
-
Segmenting online shoppers : a study of consumers' web portal selection motivations for e-shopping
Prashar, Sanjeev, (2016)
-
Market segmentation of online shoppers : a Bayesian approach
Mishra, Manit, (2023)
- More ...
-
Gamification in e-commerce : enhancing digital customer engagement through game elements
Huseynov, Farid, (2020)
-
Intelligent recommender systems in e-commerce : opportunities and challenges for online customers
Huseynov, Farid, (2020)
-
Chatbots in digital marketing: enhanced customer experience and reduced customer service costs
Huseynov, Farid, (2023)
- More ...