Behind the revealed brand : exploring the brand backstory experience
Year of publication: |
2013
|
---|---|
Authors: | Narsey, Vanisha ; Russell, Cristel Antonia |
Published in: |
Research in consumer behavior. - Bingley : Emerald, ISSN 0885-2111, ZDB-ID 633945-1. - Vol. 15.2013, p. 297-323
|
Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Event-Marketing | Event marketing |
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