The product well placed : the relative impact of placement and audience characteristics on placement recall
Etienne Bressoud; Jean-Marc Lehu; Cristel Antonia Russell
| Year of publication: |
2010
|
|---|---|
| Authors: | Bressoud, Etienne ; Lehu, Jean-Marc ; Russell, Cristel Antonia |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 50.2010, 4, p. 374-385
|
| Subject: | Product Placement | Product placement | Werbewirkung | Advertising effects | Frankreich | France |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008857212