Being fair and being seen to be fair : corporate reputation and CSR partnerships
Nicola Mutch; Robert Aitken
| Year of publication: |
2009
|
|---|---|
| Authors: | Mutch, Nicola ; Aitken, Robert |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 17.2009, 2, p. 92-98
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Unternehmenskooperation | Inter-firm cooperation | Nonprofit-Organisation | Nonprofit organization | Stakeholder | Firmenimage | Corporate reputation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003886493