Consumer evaluations of social alliances : the effects of perceived fit between companies and non-profit organizations
Namin Kim; Youri Sung; Moonkyu Lee
| Year of publication: |
2012
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|---|---|
| Authors: | Kim, Namin ; Sung, Youri ; Lee, Moonkyu |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 109.2012, 2, p. 163-174
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| Subject: | Corporate Social Responsibility | Corporate social responsibility | Unternehmenskooperation | Inter-firm cooperation | Nonprofit-Organisation | Nonprofit organization | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009624980