Being inclusive means being accessible : problems with digital media for visually impaired consumers
Year of publication: |
2024
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Authors: | Raymond, Mary Anne ; Smith, Hillary Ruth ; Carlson, Les |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 34.2024, 1, p. 5-18
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Subject: | digital accessibility | Inclusiveness | social media | visually impaired consumers | vulnerable consumers | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
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