Beliefs, flow and habit in continuance of over-the-top (OTT) platforms
Anup Anurag Soren and Shibashish Chakraborty
| Year of publication: |
2024
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|---|---|
| Authors: | Soren, Anup Anurag ; Chakraborty, Shibashish |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 52.2024, 2, p. 183-200
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| Subject: | Continuance intention | Flow experience | Habit | Over-the-top (OTT) platforms | Perceived enjoyment | Theory of planned behaviour | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Digitale Plattform | Digital platform | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-06-2023-0379 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014484237