Benefit Segmentation Using Service Quality Dimensions
Year of publication: |
1994
|
---|---|
Authors: | McDougall, Gordon H.G. ; Levesqu, Terrence J. |
Published in: |
International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 12.1994, 2, p. 15-23
|
Publisher: |
MCB UP Ltd |
Subject: | Banking | Canada | Location | Marketing | Marketing research | Performance | Market segmentation | Service quality |
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