Best practices in international marketing
Year of publication: |
2002
|
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Other Persons: | Ronkainen, Ilkka A. (contributor) ; Czinkota, Michael R. (contributor) |
Publisher: |
Fort Worth [u.a.] : Harcourt College Publ. |
Subject: | Export marketing | Exportmarketing | Internationales Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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In your face : how American marketing excess fuels Anti-Americanism
Johansson, Johny K., (2004)
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The global market : developing a strategy to manage across borders
Quelch, John Anthony, (2004)
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Doing business in emerging markets : entry and negotiation strategies
Cavusgil, Salih Tamer, (2002)
- More ...
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Czinkota, Michael R., (1988)
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Czinkota, Michael R., (1999)
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Czinkota, Michael R., (2009)
- More ...