Better support for supportive jobs : how to improve brand performance through better compensation and training for in-store merchandisers
Year of publication: |
2022
|
---|---|
Authors: | Meyer, Jan-Hinrich ; González, Eva M. ; Lopez-Lomelí, Miguel A. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-10
|
Subject: | Brand performance | Compensation | In-store merchandiser | Job performance | Retail employees | Einzelhandel | Retail trade | Markenführung | Brand management | Ladengestaltung | Store design | Verkaufsförderung | Sales promotion |
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