Beyond brand narcissism
Year of publication: |
2003
|
---|---|
Authors: | Mitchell, Alan |
Published in: |
Beyond branding : [how the new values of transparency and integrity are changing the world of brands]. - London [u.a.] : Kogan Page, ISBN 0-7494-4115-1. - 2003, p. 36-55
|
Subject: | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology |
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