Beyond loyalty: customer satisfaction, loyalty, and fortitude
Year of publication: |
2013
|
---|---|
Authors: | Fraering, Martin ; S. Minor, Michael |
Published in: |
Journal of Services Marketing. - Emerald Group Publishing Limited, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 27.2013, 4, p. 334-344
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Loyalty | Fortitude | Virtual community | Satisfaction | Bank marketing | Financial services marketing | Customer loyalty | Customer satisfaction |
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