Beziehungsstile im Business-to-Business-Geschäft : Formen, Erfolgswirkungen und Determinanten einer Differenzierung des Beziehungsmarketing in industriellen Geschäftsbeziehungen
von Björn Sven Ivens
| Year of publication: |
2002
|
|---|---|
| Authors: | Ivens, Björn Sven |
| Publisher: |
Nürnberg : GIM Ges. für Innovatives Marketing |
| Subject: | Business-to-Business-Marketing | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 272, LXX S. : graph. Darst. |
|---|---|
| Series: | Schriften zum innovativen Marketing. - Nürnberg : GIM, Ges. für Innovatives Marketing. - Vol. 9 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Erlangen, Nürnberg, Univ., Diss., 2002 |
| ISBN: | 3-933286-08-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004754335