Big-time pigskin success : Is there an advertising effect?
Irvin B. Tucker
| Year of publication: |
2005
|
|---|---|
| Authors: | Tucker, Irvin B. |
| Published in: |
Journal of sports economics. - Thousand Oaks, Calif. : Sage, ISSN 1527-0025, ZDB-ID 2006891-8. - Vol. 6.2005, 2, p. 222-229
|
| Subject: | Werbewirkung | Advertising effects | Werbung | Advertising |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002834573