Birds of a feather : brand attachment through the lens of consumer political ideologies
Richard L. Flight and Kesha Coker
| Year of publication: |
2022
|
|---|---|
| Authors: | Flight, Richard L. ; Coker, Kesha |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 5, p. 731-743
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| Subject: | Brand attachment | Brand positioning | Corporate activism | Corporate sociopolitical activism | Market segmentation | Political ideology | Self-congruence | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Ideologie | Ideology | Marktsegmentierung | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-01-2020-2719 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013407500