Black Friday rituals, customer perceived value and loyalty among young adult customers in South Africa: A Stimulus-Organism-Response perspective
Year of publication: |
2020
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Authors: | Svotwa, Tendai Douglas ; Roberts-Lombard, Mornay ; Jaiyeoba, Olumide |
Published in: |
Cogent Business & Management. - Abingdon : Taylor & Francis, ISSN 2331-1975. - Vol. 7.2020, 1, p. 1-14
|
Publisher: |
Abingdon : Taylor & Francis |
Subject: | Black Friday | young adults | customer-perceived value | customer loyalty | Stimulus-Organism-Response |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 10.1080/23311975.2020.1793523 [DOI] 1772240311 [GVK] hdl:10419/244899 [Handle] RePEc:taf:oabmxx:v:7:y:2020:i:1:p:1793523 [RePEc] |
Source: |
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Svotwa, Tendai Douglas, (2020)
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