Exploring the sources of consumer-based brand equity in the cryptocurrency market
Year of publication: |
2022
|
---|---|
Authors: | Boukis, Achilleas |
Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 2130373-3. - Vol. 20.2022, 1, p. 233-255
|
Subject: | blockchain | brand identity | consumer-based brand equity | cryptocurrency | technology | Markenimage | Brand image | Virtuelle Währung | Virtual currency | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
-
Blockchain-enabled advances (BEAs) : implications for consumers and brands
Hakkarainen, Tuuli, (2023)
-
Dakroub, Roy, (2021)
-
Marhadi, Marhadi, (2024)
- More ...
-
Gounaris, Spiros, (2020)
-
Authenticating brand activism : Negotiating the boundaries of free speech to make a change
Sibai, Olivier, (2021)
-
Boukis, Achilleas, (2019)
- More ...