Book review - New consumer marketing: Managing a living demand system
Year of publication: |
2005
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Authors: | Baker, Susan ; Bass, Margrit ; Chisnall, Peter M. |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 47.2005, 2, p. 229-232
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